Distribution Excellence

Mastering Distribution Excellence requires a seamless, omnichannel approach to reach customers effectively. From optimising Telemarketing and Agent networks to leveraging Digital, Embedded Insurance, Bancassurance, and Brokers, we explore data-driven strategies that enhance reach, improve customer experience, and ensure campaign longevity across all distribution channels.

Left side: cluttered old desk phones. Right side: sleek glowing digital dashboard with rising growth charts.

The Strategic Edge: Why Expert Contact Optimisation is Your Best Investment

Part 3 of 3. Most outbound operations fall into the “Volume-First” trap: dialling more, reaching fewer, and burning through brand trust. In this deep dive, Mike Simmonds shares the strategic “secrets” of contact optimisation, signal intelligence, and the importance of specialist expertise for future-proofing your distribution.

Distribution Excellence

Mike Simmonds

5 min read

A consultant points to a digital interface displaying a 20% sales increase-per-hour benchmark in outbound.

The Roadmap to Recovery, Implementing Sales Excellence

Part 2 of 3. Fixing your outbound performance isn’t about making more calls; it’s about making smarter ones. Discover the data-driven roadmap to a 20% ROI increase, from implementing “Best Time to Contact” (BT2C) algorithms to revitalising agent retention through the Sales Excellence framework.

Distribution Excellence

Mike Simmonds

2 min read

Outbound (outdated telemarketing technology problem)

The Outbound Efficiency Crisis in APAC

Part 1 of 3. Digital is “shiny,” but voice still drives the revenue engine in APAC. Yet, many firms are managing a 2026 mobile audience with 1990s-era logic. With answer rates hitting record lows, it’s time to address the technological stagnation and “digital myopia” threatening your most vital sales channel.

Distribution Excellence

Mike Simmonds

2 min read